What is Pinterest and how does it work? According to the guys at Pinterest “Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more.” Think Google, but with pretty pictures and inspirational ideas. Pinterest is a search engine. It’s a place where people come to be inspired or find solutions to their problems. Because Pinterest is a search engine and not a social media platform, your content can have an indefinite lifespan and be seen by so many people. These people are actively searching for answers to questions and inspiration, and that’s where you come in. By adding your content to Pinterest, you can increase your blog traffic, grow your online business, grow your email list and more.