Pinterest analytics – what the chuff are they? Pinterest is a super helpful little app and has a handy free tool for business account holders called Pinterest Analytics. In here there are all sorts of little snippets you can see to find out how well your Pinterest account is working, what content is resonating with your followers (and what content you should make more of) and what’s not doing so well so you can tweak your Pinterest marketing strategy accordingly. Pinterest analytics can seem overwhelming at first, so if you want to know what are the important Pinterest metrics to track and what are just vanity metrics (monthly impressions, I’m looking at you!) then read on.