How to Get More Followers on Pinterest
Are you looking to grow your Pinterest followers? Whilst having a lot of followers won’t necessarily equate to more monthly views or outward clicks to your website, if someone sees you have more followers on Pinterest you’ll look like you know what you’re talking about, which can only be a good thing. Here are some quick and easy ways you can get more followers on Pinterest.
Do followers on Pinterest matter?
This is a tricky one. Followers on Pinterest do matter, and yet they don’t. They’re not the same as the likes of Instagram where your content is only shown to a small percentage of your followers. Your content on Pinterest can be shown to anyone who searches for it, regardless of whether they follow you or not. Having followers on Pinterest just means that your content will show in their home feed but in and amongst content from people they don’t follow. However, a study by Tailwind which surveyed over 2 million accounts found that those accounts with higher engagement on their pins had follower counts of over 50,000. It therefore would appear that more followers = more saves.
How do you get followers on Pinterest?
If you want to get more followers on your Pinterest account, there are a few things you can try.
Use Story Pins
Story Pins are a new feature that Pinterest is in the process of rolling out worldwide. They’re like Instagram Stories that last forever, rather than disappearing after 24 hours. Use them for things like tutorials, how to guides, lists. You can’t link your site to them and apparently Pinterest will limit the distribution of them if you type in a URL. I used Story Pins to create a tutorial on making a new flower bed over on my lifestyle account and within the first 24 hours it had over 9k views. The purpose of Story Pins to provide in app inspiration, so make sure whatever you create is self contained and doesn’t require people to head to your site to find out how to finish things. I saw lots of complaints from users on a recipe pin because the ingredients weren’t listed and there was no link to the website. Consider the user experience when creating your Story Pins. These are to used to inspire people to visit your profile to discover the rest of your pins.
Add the Pinterest widget
Add the Pinterest widget to your site. I have one on my sidebar which links to my general profile on Pinterest, making it easier for people to follow me if they want to. To create a Pinterest widget, head to the Pinterest widget builder. You have the option to create a Save Button, a Follow, Pin, Board or Profile widget. Select Profile and then type in your Pinterest user name. Choose the shape of your widget and then copy and paste the code into an HTML snippet on your website wherever you want it to appear. You could also add in a widget to a specific board on your blog post. For example, if you were blogging about how to use Pinterest to grow your email list and had a Pinterest board for that, adding in a widget would link to the board and allow people to easily access your profile.
Share your Pinterest account on other social media platforms.
I bet everyone you know uses Pinterest, but they might not know you are on it. Share your account on social media every few months and let your Instagram or Facebook followers follow you on Pinterest too.
Comment or like other Pinterest user’s pins
If you comment or link another users pins, they get a notification and may decide to check you out. It’s a less annoying version of follow/unfollow that happens on other social media platforms (Instagram, I’m looking at you). It’s also a nice thing to do. If someone has produced a really good pin and you like it, leaving a comment is a nice way to support the creator.
Follow other Pinterest users.
If you follow other users in your niche, they may follow you back too.
So there are some ways to get more followers on Pinterest. Will you try any of them? Let me know in the comments!