How to Grow Your Blog with Pinterest
If you are looking for how to promote your blog on Pinterest, you’ve come to the right place! Blogging is hard – when you first start out you write, and post, and write, and post and feel like no-one reads it. I get it! So many new bloggers start out full of enthusiasm and, after seeing little or no traffic, abandon their blog and give up blogging. Here’s the thing though. At first, no-one will read your posts. No-one knows your blog exists, so you need to promote it. One of the best places to promote your blog is on Pinterest. I’ve written before about how great Pinterest is for driving traffic to websites, and it can do the same for your blog. So how do you grow your blog on Pinterest?
First off, you’ll need to be able to continue to create content for your blog. A blog with only 3 posts will be very hard to promote on Pinterest as Pinterest prefers fresh content – fresh pin images, fresh pin descriptions and ideally a fresh URL (although linking back to old well performing posts can also be a good thing to do). Concentrate on getting between 5 and 10 blog posts written and optimised. If you want to get more blog traffic using Pinterest, you need to have enough content for people to see.
How do you optimise your blog for Pinterest? A great way is to include pin images in your post (like this one below).
When creating pins, make sure you include keywords which relate to your blog. You can use Pinterest to find keywords for your pins and boards – see this blog post How to Use Pinterest for Keyword Research.
For each blog post you do, come up with two or three headlines. Use each of these as a starting point for creating pins. For this post, I could use How to Promote Your Blog on Pinterest, How to Grow Your Blog and The Best Place to Promote Your Blog, for example. Make pins using each of these titles in Canva or another graphic design program (I highly recommend Canva Pro and use this to make all my pins) and upload them to Pinterest, either directly or using Tailwind, not forgetting to include one or two in your blog post. I love to use Tailwind as it saves a whole heap of time and the interval feature is a gamechanger! Tailwind is an essential part of my pinning strategy. I like to make 10-15 pin images per blog post and schedule these to be pinned to Pinterest over time. Make as many pins as you like though – each new image is a fresh pin to Pinterest, even if the URL is the same.
Make sure you have some kind of Pin It button on your blog – this will ensure that readers can pin images straight from your blog. If you hover over any of the images on this post you’ll see the Pinterest Pin It button appear. If you blog with WordPress there are plugins you can use such as the jQuery Pin It Button for Images (which is free!), Social Warfare or Tasty Pins. I use Tasty Pins but I’m thinking of switching to Social Warfare as I’ve read really good things about it. Social Warfare allows you to add the pin descriptions and titles in advance, so when users pin your pin image, it adds in a whole lovely keyworded description for you rather than pulling the information from the Alt Text. Alt Text should be used to describe the image for screen readers for those with sight difficulties, not to stuff keywords for SEO.
If you have claimed your website with Pinterest (see this guide on How to Claim Your Website on Pinterest – and Why You Should!) any pins that are pinned from your site count in your stats, and you can see what people are pinning (and so what people like the most!).
Make sure your Pinterest account is set up and optimised. You can read this handy guide How to Optimise your Pinterest Bio. Create boards which are relevant to your blog and create up to five for each of your content pillars. As I blog about Pinterest I have a few boards about Pinterest, but also some other relevant boards such as How to Grow Your Email List, How to be a Successful Blogger and How to Use Pinterest to Get More Sales on Etsy. Having all of these different boards gives me more places to pin my pins to, giving my content more exposure on Pinterest and ensuring more eyes see it.
Pinterest can even help you to grow your blog by giving you content ideas. You can use the search function to see what users are searching for, and create content based on those searches.
Pinterest will drive lots more traffic to your site, meaning you can make more money from affiliate advertising or ads on your site.
I hope this blog post has shown you how to use Pinterest to get more blog traffic. Do you use Pinterest to drive traffic to your blog? Let me know in the comments!