Are You Making These Pinterest Mistakes?
Are you making any of these Pinterest mistakes? Pinterest is an ever changing beast and it can be hard to know what the current best practices are. Read on to find out what common mistakes people make with Pinterest, and how to fix them.
Common Pinterest mistakes people make include:
You’re being inconsistent.
Posting 100 pins one day and then nothing for the next 100 days is not a good idea! Work out a posting schedule you’re comfortable with and stick to that. Use a scheduler like Tailwind to pin consistently.
You’re not optimising images for Pinterest.
Obviously there will be bloggers out there who have viral pins which aren’t the correct size, but on the whole Pinterest prefers vertical images with an aspect ratio of 2:3, meaning your image is 2 units wide by 3 units tall. The current best size for Pinterest images is 1000 px x 1500 px, and Idea Pins should be 1080 px x 1920 px.
You’re resharing straight from Instagram or Facebook.
It’s tempting to create amazing content for Instagram and think you can share it straight onto Pinterest. Trust me, it doesn’t work. As an experiment I created a board for my Instagram posts and pinned them straight from Instagram with no tweaking. The pins bombed big time and have barely any views. They’re not properly optimised, are the wrong size, and don’t have keywords in the descriptions (only my ramblings) so no one will find them. You’re better to repurpose the content if you can. Resize it in Canva Pro and upload directly to Pinterest. Yes, it takes longer, but there’s no point sharing it from Instagram if no one will see it!
Your account isn’t client focused.
Sorry, but your Pinterest account isn’t about you. To grow your account you need to make it somewhere your ideal client wants to visit and finds useful. Crochet patterns and healthy recipes are great, but if you are trying to grow a social media manager business, for example, they’re not really relevant to your ideal client. Include pins on things your clients want to see and that are complimentary to your account.
Your content is too complicated.
People on Pinterest are at the beginning of their learning journey, and are looking for answers to problems. They’ll search in simplistic terms, so don’t overcomplicate your wording or they won’t find you.
You’re not using all the different pin types.
While Idea Pins aren’t popular with some bloggers as they can’t link to your website, they ARE good for increasing engagement on your account, and more eyes on your account means more people to see your static and video pins. I like to think of these as breadcrumbs that lead to the breadcrumbs! By using all the different types of pin you’re maximising your appeal to more people, which can only be a good thing!
You haven’t claimed your website.
I wrote about how to claim your website on Pinterest and why you should, but in case you can’t be bothered reading that, basically you DEFINITELY should. It will give you access to analytics showing what people are pinning from your site and give you credit for anything anyone pins from your domain. It will also add a little Follow button to your pins, no matter who pins them, meaning more chances for more followers.
Your account isn’t optimised.
Here’s a great example of an account that is in dire need of an account optimisation (don’t worry, it’s my account so I can say this!). Having board names with \\ in means they’re pretty unsearchable, and the board description is empty which is such a waste of valuable keyword space! Which brings me nicely onto the next mistake…
You haven’t added in keywords to your account.
The White Rose Cake Design account should be packed full of wedding related keywords but isn’t, so it’s missing out on even more traffic and web clicks. Here’s How to Use Pinterest for Keyword Research and 5 Places to Use Keywords on Pinterest. Don’t be like Jo. Keyword your account!
You’re still using hashtags.
These used to be allowed on Pinterest but after a lot of spammy behaviour Pinterest decided to remove the searchable function. Don’t use hashtags – use keywords instead. Read more at Should You Use Hashtags on Pinterest?
Your profile is missing information.
If your profile is incomplete, not relevant or you're using an old, blurry profile picture, sort it out! Use a clear recent photo of you if possible, as people buy from people.
You're not active on Pinterest.
This is a big one - some bloggers think that scheduling posts in Tailwind for months in advance and then forgetting about them is the way to go. It's generally not. Pinterest wants you to be active in the app, so schedule some pins in the native Pinterest scheduler and use Pinterest like a user and pin some other creators pins - basically use Pinterest!
I hope this run down of common Pinterest mistakes was useful. As you can see, even I've made some! These Pinterest mistakes are relatively easy to fix and you'll soon start seeing growth on your account.
If you need someone to take a look over your account or even manage your Pinterest account for you, check out my Pinterest Management Packages.