Pinterest is an amazing resource for businesses but a lot of small business owners are missing out because they don’t have an account! With 440+ million annual users, Pinterest drives 3.8 times more sales than other social media platforms (despite not strictly being a social media platform – it’s more a visual search engine). 93% of pinners use Pinterest to plan a future purchase and 87% of users have made a purchase because of Pinterest. 40% of users have a household annual income of $100k+. Can your business afford not to be on Pinterest? If you want to get your business seen on Pinterest, you’ll need a Pinterest business account. A business account will give you access to the analytics, allowing you to see what’s working and what’s not. Here’s how to set up a business account in Pinterest.