How to Use Pinterest as a Wedding Business
As a wedding business you know you need to have a presence on Pinterest, right? After all, where do your clients (aka the brides) go for all their inspiration? How many times have you held a consultation with a couple and they’ve had a Pinterest board? Over 65% of brides turn to Pinterest every year to find inspiration for their wedding, and this number is growing all the time. Pinterest itself has 440+ million monthly active users! Pinterest is the perfect platform for wedding inspiration, being both visual and aspirational. If you want to know how to use Pinterest as a wedding business, you’re in the right place.
Pinterest users are planners, and they come to Pinterest to save ideas for events that could be happening six months to a year or more down the line. In the case of weddings, pinners will have boards for wedding venue decor, wedding cake inspiration, wedding hairstyles, wedding favour ideas, wedding flowers, wedding dress ideas – the list goes on. Those boards will be filled with inspirational content from other wedding businesses – shouldn’t your content be there too? Your ideas should be available for brides to pin to their boards! If you know your ideal client is using Pinterest, shouldn’t you be?
I see a lot of business owners who feel that Pinterest is this complicated, overwhelming beast of a thing. It’s YET ANOTHER platform to try and be visible on, and after sorting out Facebook, Instagram, your website, TikTok, emails and a blog it can all seem a bit much.
Pinterest is different though, in that it’s not a social media platform. It’s a visual search engine, where your ideal client is going to look for ideas and inspiration. It doesn’t demand high levels of engagement like some of these other platforms do. It’s an “evergreen” platform – once you upload a pin to Pinterest it can live on and on. In fact, some of the pins from 2019 on my wedding cake business’s Pinterest are still performing well! No other platform offers this.
So now I’ve shown you how good Pinterest is, here’s how to get started on Pinterest if you’re a wedding business.
Firstly, you’ll need a business account. This is easy to set up and you can learn how to create a business account on Pinterest here if you’re not sure. This allows you to claim your websites, which will give you access to the analytics and show what users are pinning from your website. It also lets people know where they can find more of your amazing content.
Once you’ve got your account all set up, it’s time to make some boards! These are where your pins will live. Create around 10-15 boards relevant to weddings, e.g. Autumnal Wedding Inspiration, Wedding Reception Decor, Botanical Wedding Ideas. Think about your content and where it would fit. Create boards relevant to your business as well. On my wedding cake company Pinterest I have Semi-Naked Wedding Cakes, Floral Wedding Cakes, Alternative Wedding Cakes etc.
Use keywords when naming your boards and in your board descriptions, meaning Pinterest can show your content to more people. Use Pinterest to add 10-20 pins to each of these boards to get started. As Pinterest is a search engine, it can take a few weeks for content to be indexed. Using existing content gives Pinterest the heads up that you’re a wedding business, and you need your content to be shown to people searching for wedding related items.
Pin your own content to the most relevant boards. Pinterest has recently changed its focus from repins to fresh, user generated content so be sure to pin more of your own content than other users. Blogging is a great way to produce more content, and provide even more inspiration to your brides. If you are part of a rustic barn wedding, for example, you could write a blog post about it. Link to other suppliers involved (who may share your blog post on their social media, bonus!) and pin the images you use onto Pinterest. Each of these images will be a breadcrumb trail leading back to that particular blog post. A bride looking for rustic barn wedding decor or rustic wedding cake inspiration may see it, and discover your services that way.
Pinterest prefers images in a 2:3 aspect ratio. A good size for this is 1000 px x 1500 px. Use Canva (affiliate link) or another graphic design app to create eye catching graphics. Canva is great as there’s a free option and there are lots of templates to save you time. You can just upload your photos to Pinterest if you prefer but make sure you have some kind of branding or watermark so they can be traced back to you. Make sure you use keywords when you’re writing your pin descriptions. Keywords are an essential part of Pinterest as they are how Pinterest users will find you. Read more about keywords here.
To encourage maximum growth for your account, you need to pin consistently. Using a scheduler such as Tailwind (affiliate link) means you save time pinning. You can schedule months of pins in advance, meaning your Pinterest will be growing and you don’t have to lift a finger!
I hope this has shown you why you need to be on Pinterest. As a fellow wedding supplier I know how busy it can get and time for social media is scarce. This is where Pinterest is different – you don’t have to be interacting with it all the time.